Mission
To capture the essence of a business, event, or space so it effortlessly shines from the inside out.
Live.Create.Play. is a brand experience design group that provides small to medium size businesses looking to up-level their visibility with a set of comprehensive strategic brand tools. Unlike other design shops, we build brand experiences that transform core visions into exquisite, unique products at every touchpoint with long-term goals and flexibility in mind.
Vision
To raise the bar of branded graphic solutions in a way that inspires impact and action in an authentic way.
Values
We ARE a passionate bunch with the insight and experience to help you shine.
We SERVE mission-centered people and businesses.
We CREATE brands that bring cohesiveness, professionalism, and visibility to our clients materials.
We BELIEVE quality matters—in people and products.
We LISTEN to understand.
We KNOW every touchpoint is an opportunity to convey a message.
We CONNECT ideas and people by creating visual experiences born out of meaning.
We PRACTICE what we preach. Live.Create.Play. was named for our own mission in life…to live, to create, and to play!
We WANT to help you visually express your unique vision too!
The People
Jennifer Byrne
Creator. Connector of people and ideas.
Maya Angelou said it best, “There is no greater agony than bearing an untold story inside you.” Live.Create.Play. was born out of a need for self-expression when finding voice to it was absent. Jen spent her early years making things to compensate for a lack words to articulate ideas. Expression through many and varied art forms over decades became an avenue to healing the pain of not being seen, and thus, understood. This, coupled with a deep curiosity of human behavior and intense desire for community connection, added depth and meaning to whatever she was working on. This is the fuel that feeds the fire to help others do the same.
Jen left an in-house museum design role 2005 where she developed a love of building the institution’s brand in a variety virtual, print, and wayfinding and exhibition experiences to provide the same for independent clients through Live.Create.Play. LLC.® Over years of honing these strategy, design, and production skillsets she built credibility with national museums, Fortune 500 companies, and international non-profits in what she now refers to as creating “frameworks of expression”. Jen recognized an opportunity to help businesses with similar pain points visually express themselves by developing brand identities and event experiences to increase their visibility and impact.
The process of any brand experience designer with their clients is just a question knowing how and where to facilitate insights to help clarify, differentiate, and ultimately reveal their unique message/value. First and foremost, it’s about learning to listen and synthesize the information to provide guidelines to tell their story so that people want to listen and are inspired to engage. Following this very process of looking within to shape the trajectory of her vision, she formed Live.Create.Play. on the idea of building an authentic work life from the inside out.
In 2013, she formed Little Main Street Playhouses LLC, a playhouse and educational activity product company that builds imagination and draws out individuality in children. At its core, the goals are much the same as that of the brand development work with Live.Create.Play. clients—self-discovery with the purpose of connecting ideas and people.
Chris Byrne
Designer. Generator of ideas, humor, and play.
Chris has over 25+ years of experience art directing, designing, and managing magazines that have won him numerous awards for business-to-business publications. Dreaming up unique and fun products, finding/sharing inspiration, and streamlining workflow systems are among his natural strengths. Currently Chris supports Live.Create.Play. as the main designer with his finger on strategic development. His keen sense of human nature brings fresh ideas, humor, and a sense of levity to the collective workspace. He enjoys listening to music, playing guitar, and cheering on his favorite football teams and is the biggest fan around when it comes to his team of four here.
Zandra Byrne 
Life coach. Awakened being.
Zandra is a loyal companion with an unwavering trust with the flow of life. Her singular, personal, and very focused goal of being the food-service manager is inspirational in its own way. It’s always good to have an eternal optimist on board!
