A cohesive family of brand materials that reflects your goals.
This could be anything from a logo or a suite of marketing materials to office signage and tradeshow graphics.
We build consistency and up-level professionalism to align with your vision.
SAMPLE PROCESS
Typical FRAMEWORK process shown here. Step-specific deliverables vary per client need.
FRAMEWORK SAMPLES
This client had tons of existing collateral but none of it matched and/or looked like it came from the same organization.
First, we created a set of universal guidelines through the use of typography, color, and layout that established the foundation of the brand’s overall look/feel. We, then, purposefully tweaked the guidelines in strategic, targeted ways that aimed to “speak” each of the their multiple audiences. The result was a cohesive and comprehensive suite of collateral for professionals, families, and students.
This client needed an event identity and marketing materials that were locally specific but felt in keeping with the national organization’s brand.
We created a logo, event flyer, and design assets that will serve the organization for year’s to come. The design assets were provided as part of the suite of deliverables to enable the client to extend marketing across social media and other print items on their own. Introducing key graphic elements and sparing use of atypical brand typography enabled the local chapter’s event to have it’s own personality while maintaining the integrity of the organization’s brand.
This client just invested in a rebrand that included a new logo and brand guidelines but lacked a suite of brand collateral that needed design and printing.
We interpreted their new brand guidelines and translated it to a comprehensive family of marketing materials. In the process, we established matching program sub-brands that maintained the integrity of the overarching brand while simultaneously giving them their own identity.
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