BRAND PACKAGES
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BRAND IDENTITY PROCESS
Brand identity work based on scope and organizational needs
CASE STUDY
BRAND CONTEXT
MiniMatters, a web video company, sought to update its logo to better reflect the corporate clients it was beginning to pursue. While the team wanted to retain the recognizable color palette, they were ready to move away from the hand-drawn, cartoon-like style of the original mark.
STRATEGIC INSIGHT
The redesign needed to signal a more polished, professional presence while still preserving the brand recognition MiniMatters had already built.
DESIGN SOLUTION
We introduced a simple icon inspired by the visual language of photography and motion—subtly reinforcing the company’s focus on video. A rounded typeface, deepened orange, and softened black were chosen to create harmony across the icon, typography, and color palette while modernizing the overall look.
VISUAL IDENTITY
The streamlined symbol was intentionally designed for versatility, working equally well as a watermark on video content and across stationery, email templates, and other branded materials.
“Through the logo process with Live.Create.Play. we confirmed logo and branding can have a big impact on business.”
Elissa Leif
Co-founder & CEO, MiniMatters
