Because long-term growth and flexibility are key factors in success, it’s important to understand the full business picture from the beginning.
The journey begins by clicking the button at the bottom of this page. Take it one step at a time—and only as far as you want to go.
All highly customized—from beginning to end!
HOW DOES IT WORK?
Discovery • Brand Audit & Evaluation • Brand Strategy Goals
In this step you are guided through a questionnaire that identifies your organization’s pain points and goals. We deliver a custom gameplan that outlines your road to success.
DELIVERABLE: Brand Strategy Roadmap
Stakeholder Interviews • Competitive Map • Brand Pyramid • Brand Positioning • Values • Mission • Vision • Brand Personality
In this step you are guided through a series of exercises that clarify the who, what, and why of your business. This step serves as a foundation for all creative work to follow to ensure visual alignment with the vision behind it.
DELIVERABLE: Brand Your Vision Manifesto
Color Persona • Mood Boards • Logo & Brand Asset Creation • Brand Framework Development
This is where it gets fun! In this step we translate the information from Step 2 into visual concepts that elicit the expression you are looking for. You choose from one of several options that gets translated into multiple versions of a high resolution logo and supporting assets suitable for print and digital use. A complete style guide is provided to ensure your team has a set of guidelines that outline the specifics of your brand. This comprehensive toolkit enables organizations to be self-sufficient with in-house marketing efforts with brand consistency in mind.
DELIVERABLES: Logo & Brand Asset Toolkit & Style Guide
Brand Package Visualization • Concept Design & Revisions • Template Design • Print-ready & Digital Design
This is where the brand comes together and you start to shine. In this step, we apply the brand to the collateral you need. Stationery and marketing materials galore! Template shells or fully designed pieces. We provide both high resolution files or can get them printed for you in Step 5—your choice. Brand integrity with ultimate freedom!
DELIVERABLES: High Resolution Print-ready & Digital Files
Print Management • Print Production • Package Fulfillment • Delivery • Installation
This is where the magic comes to life! We work with trusted partners to produce both 2 & 3D graphics for your business, event, or space. Our team provides custom printed products—both small and large scale graphics, wayfinding signage, and more that stand the test of time.
DELIVERABLES: Printed Collateral, Delivery, & Installation (as applicable)
Before and After
Let’s Play America’s (LPA) logo reflected the spirit of the organization when it first started. After years of honing their products and services at a local level, they were ready to step out onto the larger world stage and sought to express a more inclusive mark that captured the essence of playfulness.
Part of the business strategy uncovered in the process of our work together, shed light on LPA’s desire to pursue partnership opportunities. We created a flexible logo that could be modified for each partnership to entice their involvement. In other words, the kind of involvement that built brand awareness for LPA while simultaneously serving as a visual “stamp of approval” for the partnering organization.
We built on the orange from the original logo for both nostalgic reasons as well as for brand cohesion sake after year’s of LPA success building credibility and brand awareness locally. We brightened up the orange, added yellow, and included a non-descript joyful figure in action that expressed the essence of their brand personality. The hand-drawn lines introduce the tactile, creative, DIY nature behind the LPA’s mission, vision, and values solidified in Step 2 of the brand strategy process.
